Hi.
Thanks for taking an interest in my work. Here are a few more links to get to know me.
Thanks for taking an interest in my work. Here are a few more links to get to know me.
I have produced several activations in the last year, both during and post-COVID lockdowns. I work well in creating collaborative envinroments and gettting the right folks in the right jobs, or working as a team of one when the project calls for it.
I’ve worked on campaigns with over 50 influencers in the last year, including Nick Uhas, Emily Hampshire, Gabby Douglas, and dozens of other creative folks. Here are some highlights.
I have developed and implemented social and content strategy for a number of brands; consumer and software b2b, larger scale and small.Having worked at Twitter, I have a strong believe in the synergy of a good paid and ad organic social strategy working together.
I produced the first fullly produced 1/2 hour SAG web series a decade back. Since then, I’ve enjoyed finding ways to involve video in marketing strategies. From iphone video, to using in-house resources, to hiring a team, I have experience in many forms of production, and love to find a way to make whatetever we are working with, work.
I have executive produced and hosted podcasts for Experian, Twitter, and for b2b software company Gaisight.My “Credit Curious” Podcast at Experian had 100K monthly listens. Weekly, I broke down finance with credit nerds in simple terms. It as a top finance podcast on iHeart and got shoutouts from Ryan Seacrest, Mario Lopez, and many others.
I have led paid search at an agency, where I taught paid search and SEO to clients. I led a paid search team at an enterprise company for b2b. SEO is always a key metric in my content marketing strategies.
I have built and led events programs for startups to support sales enablement and community building that resulted in 20% attendee conversion. I worked on enterprise-level and mid-market events involving celebrity and musical acts and dozens of speaker sessions. Events are a powerful and often forgotten tool for a marketer, where we can make essential personal connections and to scale them on digital.
I have worked closely (and not so closely) with sales teams from Twitter to a series A and a series D startup. Finding new ways to provide a utility to a prospect to help connect and demonstrate the value we’ll continue to bring to the table is one of my favorite challenges. I grew my skills in Demand Generation and Sales Enablement while living and working in the San Francisco Bay with companies and teams of all sizes.
I have built wireframes, developed journeys and storylines, led design, and written email newsletter copy (internal and external) for enterprise and startups. I have not done the day-to-day implementation and scheduling of these emails myself, but I’ve led teams that have - and am happy to get the chance to do it myself.
At Enterprise level companies like Experian, and at Startups like diversity/ed-tech startup SV Academy and software company Gainsight, I have worked closely with CEOs, Founders, and Presidents on their social and comms strategy. I have also led PR at multiple companies. A strong, influential executive presence is crucial to a complte PR strategy.
I believe strongly in supporting the growth and success of my team and its individual members. From mentorship, to sharing successes to both recognise and support the cross- collaborative opportunities for my team, I have developed a few methods that I feel go a long way. I have led a number of teams from 2-20.