Hi.
Thanks for taking an interest in my work. Here are a few more links to get to know me.
Thanks for taking an interest in my work. Here are a few more links to get to know me.
At freecreditscore.com, I created a digital and social strategy for a brand that had historically not been involved in social media. The first goal was to let people know, we are listening. The “Make a Better Commercial Than We did Contest” challenged the folks online who didn’t like our new spot to write, or shoot, a better commercial about our new app.
Along with prize money, the winners had their commercial on national television with influencers Rhett and Link.
We saw a 25% lift in online sentiment, 700K added value in earned media, a 7.2 share ratio, and were recognised as Ad of the Day on AdWeek.
With over 160 free channels, hundreds of hours of holiday movie playlists, and all your favorite holiday shows from all your apps on screen (and a price of under $30), the holiday season is truly the #TiVotimeofYear. I worked alongside TiVo with influencers and 6 of our great content partners (like Tubi, PlutoTV) to share that message.
Among the 20 influencers for this campaign were Melissa Joan Hart and Vivica A. Fox. We also worked with tech reviewers like Andru Edwards to post comprehensive, clear and entertaining unboxings and reviews.
With channels like Tastemade, TiVo is a great place to watch food content. I worked with influencers (including Schitt’s Creek’s Emily Hampshire) to #cookwithTiVo. We had premium merch giveaways on social, featured Tastemade across all our digital channels, and ended with a world-record-breaking cook-and-watch party with celeb Chef Joel Gamoran.
6 months before Halloween, I worked with TiVo to ask gore makeup artists and cosplayers to make up… half…. their face or body, inspired by the great horror content on Pluto TV via TiVo+.
During this campaign, I also worked with the TiVo+ and Tubi team to make a collection of Greg Nicotero shows like The Walking Dead, and worked with Greg Nicotero’s team so he could shout it out on his socials.
It was an Olympic year, and I worked with FailArmy and TiVo to ask medalist Gabby Douglas to share a “fail” and challenge others to do the same. TiVo also kicked off our TikTok that our content partner FailArmy stitched. On the day of our TikTok activation, we saw a 200% increase in sales.
Scientist and YouTuber Nick Uhas worked with TiVo and me on a number of videos - including one where, inspired by a combination of his favorite shows, he panned for gold, and forged a TiVocoin with his findings.
Alex Austin’s Overcoming Adversity Scholarship: I partnered with Oregon State Beavers star defensive back Alex Austin and Access Scholarships for the first NCAA NIL (Name, Image, Likeness) deal where the money goes to support a scholarship in the athlete's name. The app I represented provides not just the cash, but connects the scholarship winners directly with industry leaders, just like the app connects job seekers with CEOs.
Alex Austin's Overcoming Adversity Scholarship was open to all high school and college students, with a special emphasis on minority students and first-generation college students.
The campaign received over 15M earned impressions, including a feature on a televised game on ESPN. Read more.