Hi.
Thanks for taking an interest in my work. Here are a few more links to get to know me.
Thanks for taking an interest in my work. Here are a few more links to get to know me.
I have developed and implemented social and content strategy for a number of brands; consumer and software b2b, larger scale and small. Having worked at Twitter, I have a strong believe in the synergy of a good paid and ad organic social strategy working together.
At Experian, I designed an organic social strategy designed around gathering feedback, identifying pain points, building a feedback loop into the orginizaition, and then messaging against those pain points.
I built a social funnel that is made to educate, engage, and show our technological capabilities in the upper funnel, while developing a more educated, aware, and trusting audience to serve targeted and personalized ads to in the lower funnel.
What we saw was a decrease of CPA by 35x, a 50x increase in share of search, an increase of positive sentiment from 10% to 90%, a share ratio up 12% and LTV increase of 2.5x.
At TiVo, I rolled out an engagement-focused, entertainment industry centric social strategy based on pillars of content, product, promos, awareness, and people. I launched a consumer blog and co-launched a newsletter to create a wholistic content strategy. I also built out all of the social and blog creative like the one pictured here. What we saw was a 264% increase (+9,279,860) in organic impressions YoY. A 859% increase (+303,113) in organic engagements YoY. 145K organic pageviews to the new blog. Tweet mentions in Business Insider, Know Your Meme.
As part of my duties as Head of Demand Gen at Twitter, I led the social team for the Twitter business channel, supporting the self serve ads arm of Twitter. When our social media manager left, I stepped in to tweet for a while.
I led paid social at Deutsch, and it has taught me how to best leverage paid social in marketing channels to get organic messaging, promotion messaging, and crisis messaging in front of the right audience at the right time. I have experience both leading teams and implementing paid social on Pinterest, Twitter, Facebook, and Instagram.
We levereged micro-influencer moms in the San Francisco Bay Area to help keep product on the shelves at a very specific set of grocery stores.
I worked with a startup whose mission it was to help companies & job seekers find each other fast. Working nimbly and creatively was key to keeping costs low and impact high.
To help out during the #HiringFreeze, we built the #MELTBoard. It lists all the latest tech companies with recent layoffs, hiring freezes, and hiring slowdowns… along with the companies actively hiring and the roles they're trying to fill, and a submission form.
To get some attention to the board, we created ads that mimicked ads from companies that were making the news for large layoffs, and targeted the employees.