I work as Head of Demand Generation Marketing at Twitter for the Self-Serve Ads platform, which is responsible for 90% of the businesses that use Twitter Ads. Previously, I was Sr. Director of Marketing for Customer Success software startup Gainsight in SF, after serving as US Director of Search and Social at Deutsch in Los Angeles where I provided strategy and execution across all LA and NYC clients to support a holistic and efficient paid-owned-earned strategy.
Before my time with Deutsch I worked with the executive team at Experian, where I acted as a change agent to create a digital brand and build an integrated social consumer journey and paid-owned-earned strategy that grew social media into a cornerstone of Experian’s business and a key awareness and revenue stream.
My career and perspective has been shaped by an “exploration of opposite sides,” having been both client side and agency, both branding and acquisition, representing both conservative and adventurous brands, in both creative and numerically driven roles for B2B and B2C companies large and small. My focus is on data-driven creative solutions and collaborative growth strategies.
I have worked with SMBs and enterprise companies both b2b and b2c across all marketing disciplines, including SEM and SEO, social, digital, brand marketing, demand gen, acquisition marketing, audio and video.I also produced the first SAG independent web sitcom a decade back.
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